The change in the Google algorithm is like a flash flood which washes out your all hard work which you did to rank your website on the top page. It affects every SEO Tools expert, every small or large business as well as every SEO services provider company.Google answers are also genuine as they do it to make search results better and we all can see that. Day by day we are getting more relevant search results as what we used to get. But the back side of the picture is more on how Google evaluates your site? If your site is as per Google guidelines it will be on the top page, but if something is missing, it may possible that it will lose its ranking on next algorithm update.
There are numbers of SEO tools available in the market which can help you to look into your site the way Google does:
- Google’s Webmaster Tools
- UpCity’s SEO Report Card
- Screaming Frog’s SEO Spider
- Check My Links
- Moz’s Pro Tools
- Found’s SEO Audit Tool
IOGOOS Solution provides low-cost SEO services in Delhi and can help you to promote your website on top pages. We can help you to deal with these changes in Google Algorithm so that it less affects your business.Now, let we discuss these SEO tools in more brief:
Google Webmaster SEO Tools
This is the best way to know if your site is Google friendly or not. With Google Webmaster, you can ask from Google Itself whether your site is as per Google guidelines. For example, with this, you can see how Google see your URL which could be the reason for bad SEO. After knowing if you can make the necessary changes for better results.
This site also helps you to find website loading speed from mobile as well as PC which is again important for better business and good SEO ranking. You can judge your site on the basis of the score where 80 and above will be good, 60-79 will be average and less than 60 will below.
SEMrush is a dashboard tool which provides reports of domain performance and other specific pages (like your landing page). The website of SEMrush offers you a verity of SEO tools kits which can help you to find loopholes. With this, you can plug in your keyword and see the ranking of your site and that particular page on the internet and can find the monthly volume of traffic coming in.
It also helps in competition analyzation, backlinks and gives you tips for on-page SEO.
UpCity’s SEO Report Card
With this, you can determine the position of your website in front of your competitors. This SEO report card will help you with the following reports:
- Analyzation of Ranking – Your ranking depends upon your main keyword which you use to promote your site. In this report, you will be able to see you ranking on pages’ search engines like Google, Yahoo, Bing, ALO etc.
- Link Building – You will get the detailed picture of the number of sites likes to your website.
- On-Site Analysis – It will show you figure how much benefits you are getting with your targeted keyword.
- Indexing – This will tell you how many of your site pages have been indexed.
- Accessibility of Website – It will tell you about your website loading speed.
This judge your website on more the 70 parameters and shows you the improvement area.The tool analyses your website performance on your existing SEO work, social media marketing you have used and many more. After performing your website analyzation, you can also download the report and get it issues fixed. This will help you to not to lose it’s ranking with next Google Algorithm update.
This report will be divided into eight sections and gives you brief information about your site in every aspect:
- Marketing Checklist
Screaming Frog’s SEO Spider
This could be the best friends for an SEO developer. This is designed specially to find out all the cracks which may create issues on your website. With Frog’s SEO Spider, you can crawl your webpage by examining the URL’s which may take huge time to when you do it manually. By crawling mean, it will make your site Google Perfect and increase its ranking. It is easy to operate and manage. You can export all of your research data into excel and modify your website as per the received information.
Check My Links
This tool will help you to find if your website URL’s are working or not. To attain a high ranking and maintain it, it is important that all of your links are working fine and they have no errors. Checkmylink as being broken like checker may help you to find such links before your site is going live. One of the best advantage of using this tool as it is much faster than going with the manual. It highlights all the fine likes in green and broken in red.
This is one of the best and affordable way to reach out to the people who are not on your site by creating inbound marketing backlinks. You can put a link to your site on it and attract users on your page. This important to get a good ranking on Google but sometimes it is like shooting an arrow in the dark where you have no idea where will it hit and how will it work. BuzzStream can make it easy for you to research on the right people, send an effective email message and track the acceptance of posting backlinks. You can find companies basis on your industry, their reputation and all so that you get authority linking.
Moz’s Pro Tools
With Moz’s Pro tool, you can get a full bundle of tools which can increase your business ranking. It let you work with the latest technology, find the options which may boost your SEO ranking, give constructive reports, track website ranking and also help you with the next action plan. This tool will help you if you want to make your website crawler and get more chances to be the part of Google.
Irrelevant link posting or commenting may hurt your page ranking. To remove all this, you can take help from Remove’em which will scan backlinks. This scanning will help you to find which are links or posts may helpful for you and others which may damage your site ranking. You can also download it and get this work done by any certified SEO expert.
Found’s SEO Audit Tool
If you want to see your site above the competition, the audit tool of Found can help you in this. By just simply putting your website address, you will be able to see all the plus and minuses of your site. It divides the report into three categories:
- Technical Issues: It will show you issues related to domain canonicalization and XML sitemaps.
- The issue with Content: You will be able to see the content quality, keyword density requires and metadata.
- External Link Analyzation: This session will show the quality of external links you are using to promote your site.
Thus, by following these practices, you will have a better chance to survive with the change in Google Algorithm. But apart from the change time, these SEO tools will always help you to get the best SEO done for your company and get the better ranking always.